How Can Your Institution Help ‘Potential Completers?’
According to a recent article in The Chronicle of Higher Education, of the 36 million American adults today who completed some college but never graduated, about 10% (3.5 million people!) have been branded “potential completers.”
These are people who have at least 2 years’ worth of college credits under their belts, and who are most likely to respond favorably to recruitment attempts made by colleges looking to expand their student base into older students.
According to the article, these students are typically under 30. About half of them last attended a 2-year community college, and about half are minorities. All of them are most likely to reenroll in an institution in their home state, if they do return to college.
With the much-discussed enrollment crisis on the horizon, this is a pool of potential students that colleges and universities are now taking a much closer look at.
Reenrolling these ‘potential completers’ and helping them to graduate is a win-win-win situation. Students obtain the degree they’d already made such progress on – and already invested so much time and money into. Colleges and universities tap into a new market of older students to fill the seats left empty by declining birthrates and increasing skepticism about the value of an expensive college degree. And businesses, the economy, and society as a whole benefit from the influx of better-educated citizens and employees.
But what’s the best way to reach this segment of the population?
By making your institution analytical, attractive, affordable, and adaptable.
And by using N2N’s Illuminate.
- Analytical: Harness the power of the analytics tools available today to target these potential completers, and then to provide extra support for them as they work to finish their degrees at your institution, keeping track of their progress and intervening whenever they begin to struggle. The Illuminate application integrates your apps, platforms, databases, and systems, and provides a comprehensive analytical overview of system activity that’s easy to access, updated in real-time, and actionable.
- Attractive: Age doesn’t matter – every student, whether they’re 18 or 30, wants the college they attend to have cutting-edge tech and provide a seamless online experience. And in fact, the older the student is, the more likely they are to need offerings such as online classes in order to make school fit into their life. The Illuminate application allows institutions to easily, quickly, and affordably integrate new apps into their SIS ecosystem whenever they need to upgrade or provide a new offering.
- Affordable: The older your students, the more they’ll be thinking about the price tag that goes along with that degree. Cutting tuition costs is important to attracting these once-and-future students to your institution – so cutting costs at your college or university is crucial, too. Illuminate allows you to automate large batch processes and eliminates the need for custom coding and DIY integrations, thus saving time, money, and freeing up resources for other important tasks.
- Adaptable: Who knows what the future will bring? Potential completers may be inspired to return to school when a new technology emerges, and you’ll need to be ready to jump into the game right away to attract them to your institution. Illuminate allows you to snap new apps into and out of your IT set-up in minutes, no coding required, thus making your institution agile and ready for whatever the future holds.
If you’d like to find out more about how we can help your institution help potential completers finish their degrees, contact us for a free demo today.